Break
The
Rules

Starting with breakfast.

We dare you to break the rules and have cereal whenever you feel like it. From morning to night, and every time in between, cereal is no longer... OffLimits.

Dash

Need a Kick?

Dash brings equal parts coffee and cocoa to help you level up.

Shop Dash

Who are You?

Zombie

Want to Chill?

Zombie has the adaptogens to MAX your Relax.

Shop Zombie

We'd never put you in a box.

Boxes are for cereal.

Bringing Back Toys

Every purchase gets you access to our toy store. We’re always dropping something new.

Enter the Toy Store

.

Check Out the Art

We support diversity and counterculture by encouraging creative abilities, turning doodles into dollars. Support artists and school art programs by visiting and shopping our virtual gallery. New exhibitions pop up on the reg, so come back often.

Enter The Gallery

.

New Flavors

Coming Soon

Sign up to get a spoonful of what's to come.

Cereal Piece
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Cereal Piece
Cereal Piece
Cereal Piece
Cereal Piece

Choose to Snooze

“A new socially responsible cereal and culture brand.”

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“The one new brand that is here to instigate change from its founding.”

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"Branding that encourages grownups to live their best Michael Scott life, retaining childhood attitude while holding regional manager responsibilities."

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"Dash and Zombie are a far cry from the buff, confident cereal mascot Tony the Tiger. Characters that are going to win have to contain more of this multi-dimensional take on the human personality, the flaws and all."

Read More

“A new socially responsible cereal and culture brand.”

Read More

“The one new brand that is here to instigate change from its founding.”

Read More

"Branding that encourages grownups to live their best Michael Scott life, retaining childhood attitude while holding regional manager responsibilities."

Read More

"Dash and Zombie are a far cry from the buff, confident cereal mascot Tony the Tiger. Characters that are going to win have to contain more of this multi-dimensional take on the human personality, the flaws and all."

Read More

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